Underground

Underground
Category: Clothing Stores, Fashion Accessories, Footwear

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• Description
  Business profile

  Underground England - Authentic British design subculture footwear, clothing, accessories
  Underground - sub culture champion, that was born out of a love of renegade style The story of Underground began in the heart of Manchester, first as an exclusive sneaker shop and then a select seller of the rarest of products catering to a loyal customer base of casuals, post punks and new romantics. Inspired by the relentless creativity of the sub cultures of this Northern British city the store developed into a unique brand when it went on developing more subculture-inspired products. Looking beyond the post-punk looks of Manchester, the brand watched the evolution of this movement across the nation, notably in London's neighbourhood of Camden. Inspired by the ferocity of punk and inspired by its febrile aftermath, Underground's original creepers were first worn by new romantics, goths, and new wavers in Camden, during the late 1980's. As post-punk gave way to grunge, Underground's steel cap boots found favour with the scene's plaid-shirted disciples in North America, Europe and Japan. Throughout the 90s underground remained true to its roots, its winklepicker style becoming the shoe of choice for fashion-forward followers of the angular, guitar-driven music that returned at the dawn of the 21st century. In the 2010+ years the Original Underground Creeper asserted itself as an architype. The distinctive silhouette with which the brand is synonymous now finding its way to new products including Jungle and Nox that in themselves have a lineage back to the brands early days Underground remains at the forefront of British subversive style As movements have splintered and cross pollinated with increasing speed, Underground has no fear on exploring the unknown whilst remaining a touchstone for those for whom style is synonymous with intelligence, independence and rebellious spirit. A new youth culture is emerging, that challenges all together a society deemed oppressive, notably by breaking the codes of gender, races and cultures. By its history and values, Underground follows that path, its DNA made of a relentless feeling of 'never enough'. As true punks, Underground challenges. As an unexpected brand, it will do everything but stick to one style. Independent, it has the freedom to do according to its will. Modern and in sync to the concerns of its consumers, Underground always makes sure it is the first to know. Emotional, the brands is never committed less than 200%. With such a rich cultural history and consistency in serving the needs of those who operate outside of the mainstream, it is, was, and still is the purpose of Underground to accompany the youth in their quest for uniqueness and self-expression.

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