Many businesses will invest time and resources
into developing a business plan setting out their vision for the
business and the goals they want to achieve over the next few years.
However, many will not then take this thinking further and develop
clear marketing strategies which will define how they intend to achieve
the goals laid down in their business plan.
strategy provides a detailed plan of an organisation’s marketing
goals and how they want to position the business in the marketplace.
At Blue Topaz Marketing we work with organisations to understand their
target markets, brand positioning, as well as identifying the
appropriate marketing mix to help them achieve their objectives.
defined the marketing strategy we then forumate the marketing
campaign(s) which details the tactical approaches that an organisation
will undertake. A typical campaign will define how an organisation
will engage and communicate with customers and prospects to stay ahead
of the competition.
Blue Topaz Marketing works with
clients to understand their overall strategic objectives and develop a
marketing strategy and series of campaigns to enable their vision to
be achieved. Whether you are a start-up or you have been established
for a number of years, taking a structured approach to your marketing
planning will ensure that you are communicating clear and consistent
messages as well as focusing your efforts in the areas which will
deliver the most effective results.