Membership Services

By: Blue Topaz Marketing  28/07/2011
Keywords: marketing, project management, marketing strategy

Blue Topaz Marketing offers specific services tailored to meet the needs of;

  • Not-for-profit organisations
  • Membership bodies
  • Industry / trade associations
  • Groups, clubs and societies


Many marketing agencies understand the commercial requirements for launching and marketing a product to customers, but few understand the unique issues faced by membership organisations. Blue Topaz Marketing prides itself on its expertise in doing just that!


Founded on over 10 years’ experience of working with trade associations, industry bodies and membership organisations, we understand the importance of building real value for your members. From simple things like the language you use in your communications with members, to understanding what drives a business to want to join your organisation, Blue Topaz Marketing has the skills and knowledge to help grow your membership.


Membership services include;

  • Membership proposition & benefits package development
  • Identification of sponsorship & income generation opportunities
  • Member communications strategy development - engagement, retention and recruitment campaigns
  • Event management - from workshops to conferences
  • Project management of CRM (MRM) systems and integrated websites

Keywords: association marketing, Charity Marketing, customer relationship management, marketing, marketing communications, Marketing Management, marketing strategy, member engagement, Membership Marketing, project management, trade associations, web content management & SEO,

Other products and services from Blue Topaz Marketing


Web Project Management

Blue Topaz Marketing works with organisations to understand their brand and company values and translate them into a professional website.


Event Management

If you are planning to run a conference, seminar, workshop, webinar or training programme and need help with the marketing and staging of the event then contact Blue Topaz Marketing.


Copywriting & Proofreading

In addition to the creation of the initial copy and design layouts, Blue Topaz Marketing provides unrivalled proofreading services ensuring your presentation is first class.


Project Management

Blue Topaz Marketing can help by taking away the project management burden and providing you with regular progress reports so you can focus on your main business activities knowing that these key projects are being managed.


CRM / Database Management

Blue Topaz Marketing works with organisations to profile their target market as well as to gain a better understanding of how you can use this intelligence to improve customer relationships.


Brand, Design & Print

Blue Topaz Marketing works closely with clients to understand their values and culture and what image they want to portray. 


Strategy Development & Campaign Planning

Blue Topaz Marketing works with clients to understand their overall strategic objectives and develop a marketing strategy and series of campaigns to enable their vision to be achieved.