The key to successful marketing campaigns is
the ability to tailor messages to reflect the interests of individuals
or groups of individuals. A good database will provide intelligence
on customer behaviour and preferences which can be used in the
messages that are delivered through marketing activities.
small businesses and membership organisations strive to build closer,
more personal relationships with customers and prospects. Blue Topaz
Marketing works with such organisations to profile their target
market as well as to gain a better understanding of how you can use
this intelligence to improve customer relationships.
are completely independent and so we ensure that having fully
understood and documented your requirements, we will then source and
project manage the implementation of the most appropriate database tools
for your organisation. That could be anything from a simple excel
spreadsheet to a fully integrated CRM system which links in to your
website and other back office applications such as finance.