CRM / Database Management

By: Blue Topaz Marketing  28/07/2011
Keywords: marketing, customer relationship management, database management

The key to successful marketing campaigns is the ability to tailor messages to reflect the interests of individuals or groups of individuals. A good database will provide intelligence on customer behaviour and preferences which can be used in the messages that are delivered through marketing activities.


Many small businesses and membership organisations strive to build closer, more personal relationships with customers and prospects. Blue Topaz Marketing works with such organisations to profile their target market as well as to gain a better understanding of how you can use this intelligence to improve customer relationships.


We are completely independent and so we ensure that having fully understood and documented your requirements, we will then source and project manage the implementation of the most appropriate database tools for your organisation.  That could be anything from a simple excel spreadsheet to a fully integrated CRM system which links in to your website and other back office applications such as finance.

Keywords: customer relationship management, database management, marketing

Other products and services from Blue Topaz Marketing


Membership Services

Founded on over 10 years’ experience of working with trade associations, industry bodies and membership organisations, we understand the importance of building real value for your members.


Web Project Management

Blue Topaz Marketing works with organisations to understand their brand and company values and translate them into a professional website.


Event Management

If you are planning to run a conference, seminar, workshop, webinar or training programme and need help with the marketing and staging of the event then contact Blue Topaz Marketing.


Copywriting & Proofreading

In addition to the creation of the initial copy and design layouts, Blue Topaz Marketing provides unrivalled proofreading services ensuring your presentation is first class.


Project Management

Blue Topaz Marketing can help by taking away the project management burden and providing you with regular progress reports so you can focus on your main business activities knowing that these key projects are being managed.


Brand, Design & Print

Blue Topaz Marketing works closely with clients to understand their values and culture and what image they want to portray. 


Strategy Development & Campaign Planning

Blue Topaz Marketing works with clients to understand their overall strategic objectives and develop a marketing strategy and series of campaigns to enable their vision to be achieved.