97% of business-to-business purchasing decisions are made because of the
Internet. What's your site saying about you?
Website Design Basics
You want a website design that is appealing, effective, and easily
accessed by your target audience. You do not want something that is just a cut
and paste job that looks like everyone else’s. To enable ICUK to create a
website for your needs, we employ a skilled team of website designers who can
focus on the key aspects of delivering what you want, be that the design, the
graphics, the words, or the technology.
Selling is What Counts
No matter how good looking a website may be, if it does not result in
sales it is failing. We will work with you to ensure you have the right
message, being presented to the right audience, and that your website design
works for your potential customers.
We will also set up the all-important Search Engine Optimisation (SEO)
on your website. This will ensure that search engines like Google have the data
to recognize the relevance, authority and credibility of your site, and reward
it with a suitably high result ranking.
Websites are dynamic marketing tools, and need to be kept relevant.
Failure to maintain a website will result in loss of positioning in the search
engine results, with a consequential fall in potential customers finding you.
You can either have ICUK maintain your website for you, or we have the
technology to allow you to edit the contents for yourself (commonly referred to
as a Content Management System or CMS). ICUK can help find the path that is
right for you.