The Role of SEO in Website
The World Wide Web only becomes usable when it is properly indexed, and
that is the role of search engines and Search Engine Optimisation (SEO). Today
phrases such as “Google it” have become part of our everyday language.
When we Google we are asking the search engine to tell us which websites we
should be looking at to find the information we need.
Search engines such as Google, Yahoo and Bing rank sites based on relevance
to specific keywords, authority and the standard of the links to other websites.
The higher a website is ranked, the more traffic it will get. The website
designer’s job is to create a site that will be optimised for search engines
and get the site as near to the top of page one as possible.
It now appears that every
business no matter how great or small has a website. To get them noticed is
becoming a major battle. The way the big search engines rank sites is to use
automated tools to analyse the way the site is presented. They read the tags that
the web site developer assigns, decides check for links from other web sites.
As such it is far easier to design a site from the outset to achieve a given
goal than to reverse engineer the site to achieve a goal.
ICUK will work with each
client to understand their objective and will then translate that into an
effective design, which will be read by the search engines’ tools, and will
result in an optimal ranking and assured visibility.