In a crowded marketplace first impressions count
and to be noticed you need to have a well-designed logo. A good logo provides a
theme that can be used on the web site, on brochures, and on stationary and it
provides instant identity. If you think of the Nike Swoosh you only need the
Swoosh to know that you are dealing with Nike.
ICUK Design and Branding Services:
Posters and flyers
ICUK Rebranding in Practice
DHAP operates in the specialised
aerospace market for high quality pipe manufacture. The Directors felt that
they should rebrand themselves in support of a desire to branch out of the UK
market and work across Europe and seek other markets for precision engineering.
ICUK provided a revised logo and a new web site that had a more modern look and
feel, which was supportive of their new marketing approach.