Epos - Customer Loyalty & CRM

By: Retail Computer Solutions  11/11/2010
Keywords: retail, retail software, point of sale software

 RCS  Customer  Loyalty Module

In today’s highly competitive world of retail all successful businesses should look to retain customer loyalty wherever possible.

Retail Computer Solutions (RCS) have developed a fully integrated point of sale / back office Customer Loyalty & Customer Relationship Management Solution (CRM).

This solution easily integrates with RCS’s epos and stock control solution giving the retailer comprehensive customer spend analysis information. The RCS loyalty solution will allow the retailer to reward customer loyalty whilst providing the retailer with valuable customer based product buying patterns.

RCS’s CRM solution will allow the retailer to analyze this information and use it in such away as to reward these customers whilst conducting in house marketing campaigns.

 

How it Works?

Point values are allocated to individual products through the back office software, when these products are purchased an individual customer reward programme and customer profile is built.

Each customer is allocated with an individual customer loyalty card which can be swiped or scanned at point of sale during a transaction to allocate products to that customer.

Key information regarding the customer is held within the loyalty programme including Name, Address, Telephone, email address etc.

The customer reward points built are accepted as a payment option and can quickly and easily redeemed at any point, thus retaining customer loyalty.

Through the RCS CRM solution data can be analysed to identity customer buying patterns and market to them in a cost effective method. 

 

Key Benefits:-

  • Retain Customer Loyalty
  • Maximise profitable lines 
  • Identify Highest and lowest spending customers
  • Identify frequent and less frequent customers
  • Identify average customer spend
  • A CRM application delivered without huge investments of time or money
  • Conduct in house marketing campaigns

RCS’s EPoS & loyalty solution is crucial in today’s competitive retail environment, as it is a key tool in helping with customer retention. The customer tracking facility allows the simple incorporation of details and interrogation of the information to keep customers informed of special offers. 

Sales promotions can be targeted to a specific channel, either by geographical or demographic segments, by spend or product with tailored pricing and marketing messages.

RCS’s Customer relationship management facilities can deliver comprehensive, up-to-date and targeted marketing campaigns. Insights into the most regular and profitable customers provide further opportunities to cross-sell and increase profits whilst staying ahead of your competitors.

Using the built in email marketing software or third pary software applications, campaigns can be set for managing marketing activities either by direct mail (mail merge), email or SMS text messaging.

Keywords: Epos Software, point of sale software, retail, retail software, stock control software

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