A Guide to Food Photography Part 1.
Welcome to the first installment of the professional food photography guide.
As a food photographer in Leeds,
I have worked on many food projects involving many of the regions
suppliers, retailers including supermarket chains, manufacturers and
Food Photography in Leeds, Yorkshire tends to be
commissioned for three reasons, Packaging, Advertising or Editorial.
Often this work will be carried out in the studio in leeds, as this
gives us great access to the benefits of the studio environment, but as
a food photographer we can also shoot food on location throughout
Yorkshire and the UK.
Food photography for Packaging.
This is the process of shooting food that the general public will
see, it is the type of photograph which will be on the cardboard outer
of a ready (microwave) meal for example or as part of a packet
containing food, whether it be pre-prepared food, or ingredients of some
sort. The food photography can be quite technical in nature as the
manufacturer of the food will want the food photography to show all of
the ingredients clearly on the pack so as to communicate quickly and
effectively to the purchaser what it is they are buying.
Often a An
Art Director from an advertising agency or a layout or sketch will be
supplied and the food photographer will use this to match into the shot.
Sometimes the business owner will be present as they will know their
product inside out and will be able to give valuable input into the
Advertising food photography.
This type of food photography often is the next natural stage from
the product shot/ pack shot / packaging shot, this will be commissioned
as part of a co-ordinated campaign by the advertising agency or business
owner, the food photographer will be involved in the creative process
and should know what the outcome of the shot has to " say " it may be
accompanied by a clever strap line, often used in advertising to grab
the passerby's attention, a call to action. Using a mixture of
professional lighting techniques, food props and camera viewpoint, and
often working with the professional food stylist, this type of
photography can be seen here in my .
Editorial food photography.
Food photography in leeds can be used in editorial pieces in
magazines and newspapers. It will often be used to promote a restaurant,
food club, or even an event which is centered around food. Maybe a food
festival in leeds, Yorkshire can take advantage of a food photographer
talents to publicise their event.
The food photography team.
For the photography to be successful a professional group of people will be required.
The food photographer’s job is to make sure that the Client and the
rest of the people involved are working as a cohesive team. To evaluate
all of the core elements of the food shoot, actual food product, style
of shot, background choice etc... Using professional cameras, lighting,
and software the food photographer will gel all of these elements
together and their experience to produce the mouth watering food image
on the screen ( or page ).
The right hand person to the photographer, often a person at the
beginning of their photographic career, learning on the job, helping the
photographer with the mechanics of the shoot, organising equipment
backgrounds etc.. when instructed by the photographer.
The food stylist.
The food stylist is a vital member of the professional food shoot,
food shoots which do not use a stylist often produce inferior quality
images, compared to when they are used. Highly experienced in food
preparation, not to taste good, but to look good!. It really doesn't
matter how the food tastes in a food shoot, as long as it communicates
the food qualities and message brief.
They are the commissioners of the shoot, and will have vital insider
knowledge to the food, and brief. The food Photographer will need to
communicate well with the client and deliver the clients message in the
final food photo.
Phillip Shannon is a Food Photographer in Leeds. Highly experienced in all areas of food photography production. Please contact today on 0113 240 9982 or to discuss your next food photography project.