Database Cleansing

By: Blueberry Marketing Solutions Ltd.  25/05/2012
Keywords: data capture, database management, Data Cleansing

A data cleansing process involves manual screening of the data confirming mailing and contact details with prospects and updating deceased files. Data can also be enhanced with additional data such as contact names, email addresses and company sizes. Whilst data lists can be purchased from third parties, they often contain high level information alone. Once sourced, the list of companies can be called in order to determine additional information in preparation for subsequent marketing campaigns.

Keywords: data capture, data cleaning, Data Cleansing, database cleaning, Database Cleansing, database management

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