We collate, gather and process market data and intelligence
from various sources to help our clients establish a more in-depth
understanding and working knowledge of their markets, competitors and
customers, so that they can build competitive propositions with a true
distinctive market USP.
- An in-depth market structure analysis.
- An in-depth market macro & micro environment analysis.
- Competitive mapping + market positioning.
- Customer, client, consumer profiling.
Increased competition and dynamic markets dictate the need
for organisations and businesses to understand their clients &
customers' purchase motives, values, behaviours, attitudes, opinions and
perceptions first hand, providing invaluable 'insight'.
Insights help our clients to create successful, well targeted
brands, products and services which not only meets their client and
customer needs but their wants too!
Our traditional field research service includes many tried and tested quantitative & qualitative research methodologies:
- Face-to-face interviews.
- In-Depth interviews.
- Focus group discussions.
- Event evaluation.
- CATI telephone interviewing.
- Street / mall interviews.
- In-store interviews.
- Secret mystery shopping.
- Product testing / tasting.
- Questionnaire design.
- Data Inputting.
- SPSS tabulation & analysis.
- Report writing.
- Report presentation.
- Inter-active de-briefing sessions.
We use leading edge research software, and have access to
4.2m pre-profiled Consumers which enables us to be able to offer our
clients a value-added on-line research package which delivers timely
consumer insight, cost-effectively.
- Pre & post ad tracking.
- Concept testing.
- Top ups.
- Bespoke research.
- Online consultations.