We help Clients make effective use of market research, intelligence & insight

By: Susan Kenyon Marketing Consultants  09/06/2011
Keywords: business, marketing, advertising and marketing

Desk Research:

We collate, gather and process market data and intelligence from various sources to help our clients establish a more in-depth understanding and working knowledge of their markets, competitors and customers, so that they can build competitive propositions with a true distinctive market USP.

  • An in-depth market structure analysis.
  • An in-depth market macro & micro environment analysis.
  • Competitive mapping + market positioning.
  • Customer, client, consumer profiling.

Field Research:

Increased competition and dynamic markets dictate the need for organisations and businesses to understand their clients & customers' purchase motives, values, behaviours, attitudes, opinions and perceptions first hand, providing invaluable 'insight'.

Insights help our clients to create successful, well targeted brands, products and services which not only meets their client and customer needs but their wants too!

Our traditional field research service includes many tried and tested quantitative & qualitative research methodologies:

  • Face-to-face interviews.
  • In-Depth interviews.
  • Focus group discussions.
  • Event evaluation.
  • CATI telephone interviewing.
  • Street / mall interviews.
  • In-store interviews.
  • Secret mystery shopping.
  • Product testing / tasting.
  • Benchmarking.
  • Questionnaire design.
  • Data Inputting.
  • SPSS tabulation & analysis.
  • Report writing.
  • Report presentation.
  • Inter-active de-briefing sessions.

Online Research:

We use leading edge research software, and have access to 4.2m pre-profiled Consumers which enables us to be able to offer our clients a value-added on-line research package which delivers timely consumer insight, cost-effectively.

  • Pre & post ad tracking.
  • Concept testing.
  • Omnibus.
  • Top ups.
  • Bespoke research.
  • Online consultations.
  • E-research.

Keywords: advertising, advertising and marketing, business, Business Development, business market research, business research, Customer Satisfaction Research, Customer Satisfaction Survey, Customer satisfaction surveys, customer survey, Desk Research, Internet research, market intelligence, market research, Market Research Agency, Market Research Analysis, Market Research Company, Market Research Firm, market research services, market research software, Market Research Survey, marketing, marketing agency, marketing communications, marketing consultant, marketing consultants, Marketing Services, marketing strategy, Mystery shopper, mystery shopping, New product development, online market research, Online research, online survey software, online surveys, PRODUCT DEVELOPMENT, qualitative market research, quantitative, questionnaire design, Strategic Marketing, survey software, web surveys

Contact Susan Kenyon Marketing Consultants


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