Worldwide B2B customer satisfaction surveys
Customer satisfaction surveys, Business Customer Satisfaction
have consistently shown that a "Totally Satisfied" customer is
as much as ten times more likely to buy again than a customer who is
merely "Somewhat Satisfied."
Business Customer Satisfaction
Unfortunately, for every customer complaint the typical company
receives, there will be, on average, 27 others that are never reported -
even when you ask.
In recent years, many companies have resorted to some kind of customer
satisfaction survey to find out what their customers really want and
need. Normally delivered
on paper or electronically, by personal interview or by telephone, business owners and
managers are seemingly deluged with such customer satisfaction surveys.
Many view them as irritating intrusions on busy schedules.
Response rates of 5-10% prove that their completion is not viewed as a
The dilemma is, how can a company open up lines of communication and
obtain vital commercial knowledge without annoying its customers and
undermining the business relationship? That's where InfoQuest
, Customer satisfaction surveys