Bluetooth Advertising Bluproad
Bluetooth advertising, Proximity Advertising, bluetooth marketing
Marketing is the means whereby short messages are sent using Bluetooth
technology to mobile devices in close proximity to the transmitter of
The message is normally promotional in nature with a view to generating a sale or promoting awareness of a brand.
message can be a piece of text, a static image, a video or a
combination of several media types. It can offer a discount, promote an
a show or simply amuse.
Badly done it can be a real irritant, well done it can generate spectacular results.
, bluetooth marketing
, Proximity Advertising