Bluetooth Advertising Bluproad

By: Blupro-ad  15/07/2009
Keywords: Bluetooth advertising, bluetooth marketing, Proximity Advertising

Proximity Marketing is the means whereby short messages are sent using Bluetooth technology to mobile devices in close proximity to the transmitter of the message.

The message is normally promotional in nature with a view to generating a sale or promoting awareness of a brand.

The message can be a piece of text, a static image, a video or a combination of several media types. It can offer a discount, promote an a show or simply amuse.

Badly done it can be a real irritant, well done it can generate spectacular results.

Keywords: Bluetooth advertising, bluetooth marketing, Proximity Advertising