ZiP from Newsquest Direct

By: Newsquest Direct  08/03/2011
Keywords: marketing, distribution, direct marketing


Newsquest Direct are delighted to introduce Zoom in Precision – ZiP – a targeting tool that is up to 10-times more powerful than conventional postcode sector targeting.

Using our zoominology technology we are able to identify and profile clusters of approximately 150 to 200 households within a postcode sector. What’s more, it’s available across the entire Newsquest distribution network.

ZiP is a brilliant way to make your door drops more effective and lower your costs, because it allows you to:
Target real prospects
Minimise wastage
Minimise print and distribution costs
Maximise return on investment (ROI)
Improve your carbon footprint

Keywords: direct marketing, distribution, Door to Door Distribution, leaflet delivery, leaflet distribution, Leafleting, Letterbox, marketing

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