PUBLISHING III (BUSINESS PRACTICES) – Distance Learning Course

By: ACS Distance Education  27/08/2013
Keywords: Distance learning, correspondence courses, distance education

There are seven lessons in this module/course as follows: 1. What to publish? Nature of publishing enterprises Deciding what to publish Commissioned work Uncommissioned manuscipts and proposals Factors influencing the decision of what to publish: Genre or type of writing, News value, Storyline, Cost and profit potential, perceived need Guidelines for writers 2. Planning a New Publication The publication plan Publication process Editing and proofreading Designing the document and preparing the art work Typesetting, printing, desktop publishing 3. Costing a New Publication Cost components: Staff, Production resources, printing, quantity, distribution, etc Why some publications fail Sponsorship Creatation costs Production costs Marketing costs Distribution costs How royalties work Income sources How to prepare a budget Collecting from debtors Cash budgets and decision making 4. Resource Management Managing publishing Nature of management Different resources for different publishers Printing: print run, binding, cover, paper, etc Analyzing the market Developing procedures Developing a business plan 5. Risk Management Legal risks Financial risks Sources of finance Health issues and risks Duty of care Safety audits Managing risks 6. Managing Writers Scope and nature: publishers, writers and illustrators Support role of literary agents Support role of publishing staff Photo libraries Copyright free material Benefits an author gets from a book Style: variations, page set up, formatting etc Guide to good writing 7. Managing Production and Distribution Timing production and distributionQuality control during production Quality control during distribution Marketing and distributing a publication Sales procedure Managing the marketing process: step by step Merchandising Publicity and public relations Managing distribution Distribution channels: retail sales, direct sales Physical transportation and stock control Remaindering stock Find out more at http://www.acsedu.co.uk/Courses/Writing-and-Journalism/PUBLISHING-III-BUSINESS-PRACTICES-BWR303-525.aspx Or email us at [email protected] for more information

Keywords: correspondence courses, distance education, Distance learning, Study Courses

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