PUBLISHING II – Distance Learning Course

By: ACS Distance Education  27/08/2013
Keywords: Distance learning, correspondence courses, distance education

There are 8 lessons in this course: 1. The Publishing Process • The launch meeting • Copyediting • Co-authored volumes • Edited volumes • Design and cover • Proof review • Special for edited volumes • Front matter • Index • Printing and binding • Printing process 2. Law and the Media • Copyright • Defamation • Blasphemy • Seditious libel • Criminal libel • Contract law • Right to privacy • Reporting restrictions • Law and the internet • Publishing on the web • How material is published online 3. Ethics and Morality • Code of conduct • Maintaining impartiality and accuracy • International federation of journalists • Interpreting a code of conduct • Censorship in wartime • Manipulation of digital images 4. Production Systems I -from writing to printing • Production processes in publishing • Terminology • Types of editing: baseline editing, medium copy editing, heavy copy editing • Developmental editing • Production editing • Information Design architecture 5. Production Systems II • Producing a newsletter • Mapping the process (step by step) • Printing -digital printers, offset printers, photocopying, etc • Binding • Publishing an ezine • Web site optimisation • Search Engine Optimisation (SEO) • Web analytics • Publishing a novel • Management structures in the publishing industry • Production meetings • Work roles in the Publishing industry • What does an editor do 6. Layout for Print Media • The graphic designer • Layout and design • Page layout • Desk top publishing • Software options (eg. QuarkXpress, Adobe in design, Adobe page maker) • Image drawing or Illustration • Image manipulation 7. Media Advertising • Advertising in the media • Positioning, size and colour of advertising • Copywriting for advertisements • The purpose of advertising • Analysis of advertising copy • Summary skills 8. Marketing and Distribution Systems - Print and Electronic Media • Magazine articles • Marketing a publication • Promotion and the launch • Distribution • The physical distribution • Distributing free free publications • Subscription selling Find out more at http://www.acsedu.co.uk/Courses/Writing-and-Journalism/PUBLISHING-II-BWR202-499.aspx Or email us at [email protected] for more information

Keywords: correspondence courses, distance education, Distance learning, Study Courses

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