PUBLISHING I – Distance Learning Course
ACS Distance Education
Distance learning, correspondence courses, distance education
1. The Publishing World
Nature & scope of publishing, types of publishers, how books are published, market research
2. Publishing Procedures & Techniques
Colour or black & white; film or digital imaging, types of printing, alternative ways of doing layout (eg. typesetting, paste up, electronic layout with Adobe products or MS publisher), comparing types of digital graphic files, printing costs, etc.
3. Desktop Publishing
Word Processing, Alternative publishing methods: Printing on a Computer Printer; Supplying a "Master" to a commercial printer, or plublishing electronically (eg. Internet or CD)
4. Desktop Publishing
Software options, use of colour, black and white, use of graphics, putting it together, etc.
5. Illustration: Graphics
Line illustrations, cartoons, photos etc. Freehand work, Computer graphics, etc.
6. Illustration: Photography
Photographic Equipment & Materials; Composition; Development of Photographic Style Portraiture, Posing for Photographs, Planning a Photo Session, Studio Photography, Fault Finding, etc.
Types of Research (Exploratory, Experimental etc), Primary & Secondary Data sources, Planning a survey, Conducting an interview.
8. Marketing in Publishing
Understanding marketing & publicity –what makes a publication succeed or fail, launches, press releases, etc.
9. Publishing: Ethics & The Law
Public attitudes, accuracy of writing, bias, monopolies, media ownership concerns, etc.
10. Publishing Project
Here you actually publish something
Find out more at http://www.acsedu.co.uk/Courses/Writing-and-Journalism/PUBLISHING-I-BWR107-405.aspx
Or email us at firstname.lastname@example.org for more information
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