MARKETING FOUNDATIONS– Distance Learning Course

By: ACS Distance Education  08/08/2013
Keywords: correspondence courses, distance education, Study Courses

The content the ten lessons is as outlined below: 1. Marketing and the Business What is marketing, and its significance, Considering alternative approaches to business & marketing, Alternative enterprises (eg. goods or services based, sole proprietor or partnership etc). 2. Scope of Marketing Understanding basic economics (eg. supply & demand); the difference between the potential market, available market, target market, and penetrated market for a product/service of your choice; Different advertising approaches, Controlling Growth, Improving Results in Business, etc 3. Target Marketing Understanding the market place; Stages that sellers move through in their approach to a market, What is targeting, Advantages of target marketing as compared to mass marketing and product-differentiated marketing 4. The Marketing Mix and Managing the Marketing Effort Product, price, place, and promotion; Affects and interactions between marketing and other operations of a business. 5. Product Presentation and Packaging Importance of product knowledge, Core, tangible and augmented products; Differences in packaging & presentation for different products. 6. Promotion Communication skills, Merchandising, Shop Floor Layout, Displaying Products, Signs, Understanding Selling and Increasing Sales, Sales Methods, Publicity Marketing, Structuring an Advertisement or Promotion, Advertising budgets, etc 7. Product Pricing and Distribution Pricing, Profitability Ratios, Increasing Turnover, etc 8. Customer Service Methods of assessing customer satisfaction; Significance of Customer Service; Different types of customers in the market place, and how best to approach each; Difference between selling, publicising, marketing and advertising, etc 9. Market Research The research process, What to research, Surveys, Developing and conducting a market research program, where to find useful statistics, 10. Organisations - Structures and Roles Business law; Financial Management, Business Structures, Business terminology, etc. Find out more at http://www.acsedu.co.uk/Courses/Business-and-Management/MARKETING-FOUNDATIONS-VBS109-268.aspx Or email us at [email protected] for more information

Keywords: correspondence courses, distance education, Study Courses

Contact ACS Distance Education

Email

Print this page

Other products and services from ACS Distance Education

15/07/2014

Marketing Psychology

This ebook is for any marketing student or professional or even a business owner hoping to develop more knowledge on marketing psychology and consumer behaviour. http://www.acsebooks.com/products/2317-marketing-psychology-understanding-consumer-behaviour.aspx


15/07/2014

Marketing Psychology

This ebook is for any marketing student or professional or even a business owner hoping to develop more knowledge on marketing psychology and consumer behaviour. http://www.acsebooks.com/products/2317-marketing-psychology-understanding-consumer-behaviour.aspx


15/07/2014

Working with Animals- New Ebook

If you enjoy interacting with animals, are interested in biological science, or are passionate about wildlife, pets or farming; you


15/07/2014

Working with Animals- New Ebook

If you enjoy interacting with animals, are interested in biological science, or are passionate about wildlife, pets or farming; you


10/07/2014

Plants and Permaculture (Permaculture II)

Plants and Permaculture (Permaculture II) has recently been upgraded and improved to include a more detailed focus on plants in


10/07/2014

Plants and Permaculture (Permaculture II)

Plants and Permaculture (Permaculture II) has recently been upgraded and improved to include a more detailed focus on plants in


10/07/2014

Animals in Permaculture Systems (Permaculture III)

Animals in Permaculture Systems (Permaculture III) has been upgraded. We are pleased to announce that this substantially improved 100 hour


10/07/2014

Animals in Permaculture Systems (Permaculture III)

Animals in Permaculture Systems (Permaculture III) has been upgraded. We are pleased to announce that this substantially improved 100 hour


27/06/2014

Beautiful new eBook on Carnations and Dianthus

Learn to grow and care for carnations and dianthus with this beautifully illustrated eBook.


27/06/2014

Working with Animals - Brand new eBook

Want a career working with animals? This eBook can help you find out which is the right career for you.


Landscaping and Gardening in the Shade from ACS Distance Education thumbnail
23/05/2014

Landscaping and Gardening in the Shade

Shady Garden? Then why not find out how to improve the flowers and shrubs growing in your garden.


14/04/2014

Growing and Knowing Nuts

Discover the many different varieties of nuts that you many not have ever heard of. Learn unique ways of using nuts and cooking with nuts.


14/04/2014

Growing and Knowing Nuts

Discover the many different varieties of nuts that you many not have ever heard of. Learn unique ways of using nuts and cooking with nuts.


14/04/2014

Growing and Knowing Nuts

Discover the many different varieties of nuts that you many not have ever heard of. Learn unique ways of using nuts and cooking with nuts.


25/03/2014

Growing & Knowing Fuchsias

Get to know fuchsias better. 124 pages of brilliant colour pictures and information about fuchsias. This ebook is a must read for anybody interested in fuchsias.