ENTREPENEURSHIP– Distance Learning Course

By: ACS Distance Education  09/08/2013
Keywords: Distance learning, correspondence courses, distance education

There are 10 lessons in this course: 1. Scope and Nature of Entrepreneurship • What is a Entrepreneur • Types of Entrepreneurs • Factors Affecting Entrepreneurial Success • Sources for Business Ideas • Intrepreneurs • Ethics • Entrepreneurial Process 2. Is Entrepreneurship Right for You • Reasons for Becoming an Entrepreneur • Skills Needed by Entrepreneurs • Determining How Suited You are to Being an Entrepreneur 3. Assessing opportunities • Questions To Consider • Assessing Opportunities • Entrepreneurial Lifecycles (Opportunity Recognition, Opportunity Focussing, Resource Commitment, Market Entry, Full Launch and Growth, Maturity and Expansion, Liquidity Event) 4. The Role of Market Research • Obtain, Analyse, and Interpret the information necessary • Who Will Buy Your Products and/or Services • What Do They Want • Market Research Steps • Types of Market Research (Market Research, Product Research, Promotions Research, Sales Research, Company Research) • Gathering Data (Primary Data, Secondary Data) • What Needs Research (Physical Attributes, Behavioural Characteristics of Customers, Identifying Best Prospects) • The Research Process • Statistics • Researching Competitors • Tracking Trends • Staying Ahead of Trends • Questionnaires 5. Intellectual Property • Copyright • Contract Law • Public Domain • Right to Privacy • Law & the Internet • Electronic Publishing • Patents • Designs • Trademarks 6. Legal & Ethical Concerns • Types of Business (Sole Trader, Partnership, Private Limited Companies, Public Limited Companies) • Terminology • Legal Obligations 7. Operating a Business • Goals and Objectives • Resources –Premises, Equipment, etc • Stock & Suppliers • Identifying Business Functions • Thinking About Expenses & Costs • Dealing with Fluctuations in Demand 8. The Business and Financial Plan • What is a Business Plan • Venture Capital • Forcasting • Setting Goals • Policies • Scheduling • Budgeting • Developing Procedures • What to include in a Business Plan 9. Marketing • Gathering Information • Identifying Key Issues • Developing Strategies and Actions • Market Opportunity Analysis • Determine a Target Market • Engineer a Target Market • Market Objectives 10. Launching a Venture • Launching • Start Up Assistance • Being Prepared for Change • Prepare Contingency Plans in Advance • Using Assets Well • Think Laterally • Core Business Focus • Taking Calculated Risks Find out more at http://www.acsedu.co.uk/Courses/Business-and-Management/ENTREPENEURSHIP-BBS204-497.aspx Or email us at [email protected] for more information

Keywords: correspondence courses, distance education, Distance learning, Study Courses

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