AGRICULTURAL MARKETING – Distance Learning Course

By: ACS Distance Education  09/08/2013
Keywords: Distance learning, correspondence courses, distance education

This course is comprised of eight lessons, outlined below: 1. Agricultural Marketing Concepts • Marketing • Goods and Services • The Marketing Concept • Managing the Marketing Process • The Role of Marketing • Approaches to Marketing • The Goals of Marketing • Organising, analysing, and selecting target markets • Developing the Marketing Mix • Managing the Market Effort 2. Farm Marketing Objectives and Strategies • Supply and Demand • Developing the Farm Marketing Plan • Organising the Planning process • Reviewing the Business's Situation • Establishing Marketing Objectives • Developing Strategies • Market Penetration • Price Advantages 3. Target Marketing • Preliminary Research • Target Markets in Agriculture • Defining the Target • Resources • Analysing Market Opportunities • External Influences • General Economic Conditions • Government Policy and Regulations • Overseas influences • Demographic Patterns • Technological Change • Customer Values and Attitudes • Alternative Marketing Methods • Internal Influences • Selecting Target Markets • Market Segmentation 4. Handling Produce • Developing the Marketing Mix • The "Product" element of the Marketing Mix • Logos, packaging, positioning and image etc • The "Price" Element of the Marketing Mix • Pricing objectives and methods • The "Promotion" element of the marketing Mix • Publicity and Public Relations • Advertising, sales and personal selling • The "Place" element of the Marketing Mix • Market coverage • Determining Emphasis with the Marketing Mix • Impact of Product Life-cycle 5. Customer Relations • Customer Care Policy • Levels of Involvement • Effective Communication • Becoming an effective communicator • Dealing with complaints • Self evaluation • Maximising customer service 6. Market Research • The Importance Of Market Research • What to Research? • The Research process • Analysing Costs and Benefits 7. Promotions • Promoting Product • Creating customer awareness • Promotional Campaign Strategy • The Promotional Message • Promotional Material • Making Promotions Cost Effective • Channels of Communication • Publicity Marketing • Advertising • Structuring an Advertisement or Promotion 8. Managing Marketing • Market Retention • Balancing Strategy • Market Development • Market Growth • Managing the Marketing Plan • Sales and the Market Find out more at http://www.acsedu.co.uk/Courses/Agriculture/AGRICULTURAL-MARKETING-BAG304-241.aspx Or email us at [email protected] for more information

Keywords: correspondence courses, distance education, Distance learning, Study Courses

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