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As a stand-alone advertising platform or as part of an integrated campaign, taxi advertising can take your brand almost anywhere. Taxis are used and seen by city high fliers, shoppers with money to spend and tourists and visitors hungry for new experiences and adventures. By advertising on a licensed taxi, you can influence the buying habits of a lucrative and invaluable public .
There are 30,000 licensed taxis operating in the UK's major cities. 20,000 taxis are based in London alone. Advertising on these taxis works in two distinctly different ways.
Ads on the exterior of taxis are there to be seen by a massive ABC1 audience. By using bold, colourful graphics and simple statements, the widest cross-section of the public will soon recognise and recall your brand, giving you the edge in today’s highly competitive consumer marketplace.
Inside the passenger compartment, the profile of your audience is more specific. Passengers are affluent and successful - elite and highly sought after consumers, business influencers and decision makers. With an average journey time of 20 minutes, an uncluttered environment and a captive audience, you can deliver more detailed and specific brand messages inside the taxi.
A taxi will position your brand in the headlights of the most highly prized audiences imaginable. With a comprehensive range of interior and exterior ad formats and packages available, your taxi campaign can be tailored to suit virtually any brand, marketing strategy or budget.
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