The architecture of a search engine changes every day,
and long gone are the days where flooding a site's code with meta tags
was all you needed to boost rankings.
An SEO-friendly design plays a large role in increasing
rankings, at big PURPLE box we remain abreast of the ever-changing
structure of search engines and will design or redesign your site
according to these changes, using techniques that maximise SEO
It’s clear to see that Google is the search engine of choice today, with
around 60% of internet users using it daily, there’s good reason for
this, Google has a good way of weeding out the best websites or web
pages relevant to a search query. The more relevant the content in your
site or web page the more likely it is to rank higher in a Google
So what does a search engine look for?
Google looks for the most relevant website to a search query. The key
to any good search engine optimisation is knowing what search engines
are looking for and more importantly what their users are searching for
and optimising your site according to those key factors.