Search Engine Optimisation

By: Big Purple Box  03/02/2011
Keywords: search engine optimisation

The architecture of a search engine changes every day, and long gone are the days where flooding a site's code with meta tags was all you needed to boost rankings.

An SEO-friendly design plays a large role in increasing rankings, at big PURPLE box we remain abreast of the ever-changing structure of search engines and will design or redesign your site according to these changes, using techniques that maximise SEO effectiveness.

It’s clear to see that Google is the search engine of choice today, with around 60% of internet users using it daily, there’s good reason for this, Google has a good way of weeding out the best websites or web pages relevant to a search query. The more relevant the content in your site or web page the more likely it is to rank higher in a Google search. So what does a search engine look for? Google looks for the most relevant website to a search query. The key to any good search engine optimisation is knowing what search engines are looking for and more importantly what their users are searching for and optimising your site according to those key factors.

Keywords: search engine optimisation

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