A website for Multichem showcasing responsive design at its best.

A website for Multichem showcasing responsive design at its best. from Urban River

By: Urban River  26/04/2013

Multichem is a well established Worldwide supplier specialising in the development and production of inks for marker pens. Brief The current Multichem website was outdated and not representative of the business, its ethos or products. Urban River were approached to refresh the site to better reflect the business whilst at the same time incorporating new trends and technologies. The new site is primarily aimed at supporting existing and new sales development whilst also providing an opportunity for clients to access technical product data. Solution Urban River designed an appealing website design which presents Multichem in a highly professional way. We created a navigation menu based upon the site content and structure which allows users to navigate the site quickly and easily. All Urban River websites are built using responsive design. 60% of internet users today use mobile devices so it’s highly important that these users are given the best possible experience by ensuring sites are responsive and work intuitively across all devices (e.g. desktop PC, tablet Smartphone). This was no exception with Multichem and their new website showcases responsive design at its best. Additional benefits of the new site are that it incorporates and makes more use of social media, it has a fully-functional content management system (CMS) which makes updating the website and managing enquiries and quote requests a quick and simple experience and the site is built in such a way that it will be possible to integrate e-commerce functionality at a future date if required. Impact The new website promotes Multichem as leaders in their field and allows them to generate greater leads and interest from untapped markets. What Multichem said: Rob Nirsimloo, Chief Executive at Multichem commented “Thanks to the beautiful people at Urban River for making this web site ever so nice. A pleasure working with you and we love the results. Transformed our vision to reality with minimum fuss or hassle. Project was delivered professionally on time and to expectation and I found Basecamp to be an excellent communication platform.”


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