A new brand identity for Newcastle based firm Neon Legal

A new brand identity for Newcastle based firm Neon Legal from Urban River

By: Urban River  26/04/2013

Newcastle based firm Neon Legal were looking to rebrand and position the practice as modern, professional and different. Brief They approached Newcastle Creative Design Agency Urban River to create a new brand identity in support of a national growth strategy for their specialist offering. Neon has a different approach and we needed to create something which enforced this without appearing gimmicky. Solution After spending time to understand their current client base (which includes a number of household names) we wanted to ensure their brand conveyed the practicality, quality and reliability of the service they provide. Building upon their previous logo, we based the inspiration of the new ‘o’ around the design of a bank note given that their area of expertise is pensions. A number of options were developed with the client and a final choice agreed presents a strong, modern, corporate identity which fits in with the confident look of a bluechip company; their main target market audience. The new brand has now been rolled out across their website and range of supporting marcoms. What Neon Legal said: Tushar Bhate, Head of Pensions at Neon Legal said: “UR redesigned our logo, created a holding page for our website and designed the branding for some template letters for us. They were more commercial and effective than other firms I have experienced and actually had the ability and patience to incorporate our instructions into their designs. They delivered on time and on budget. Most of all, they provided a service and designs which we all felt justified their fee. A lot of other lawyers from other firms have told me that they all love the clean and modern look of our brand and that we seem to have a style that really helps us differentiate ourselves from competitors. I know everyone in the team is very happy with the result.”


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