Printed calendars are used by many businesses as promotional tools to advertise their business and also as ‘freebie printed calendars’ that can be given away to their clients or customers at the beginning of each year.
From the customers point of view they may look forward to the ‘free’ printed calendars, printed diaries, printed pens, printed mugs etc… that they receive from their suppliers each January, having had time off during Christmas and coming back to work with some of that festive holiday feeling and still wanting to receive and open ‘presents’.
A better option maybe to get a wall calendar printed on one big page maybe A2 size – small to medium sized businesses often use these to mark off or plan the annual leave of their employees. If your printed calendar is used in this way your customers would actively use your calendar and it would certainly ensure that they are both consciously and unconsciously aware of your business and brand. Also, there is often something about larger ‘freebies’ being more difficult (psychologically) to throw away! Or maybe you like the idea of a small pocket sized calendar printed on durable plastic to be kept in the wallets or purses of your customers, this would certainly be cheaper to print – although with the advent or mobile phones, PDAs, computers etc… it becomes more and more difficult to justify adding more ‘clutter’ to one´s bag or pocket.