POS Displays, Cardboard Engineering, POP, Retail Visuals Merchandising

POS Displays, Cardboard Engineering, POP, Retail Visuals Merchandising from Pyramid Visuals

By: Pyramid Visuals  02/05/2009
Keywords: posters, digital printing, displays

   Since installing the Inca Syder V back in November / December last year, Pyramid Visuals are pleased on how well the new press has been performing and found it to prove how much of an asset it has been to the company. The machine has hardly stopped running since the beginning, producing all different POS items including exhibition panels, FSDU and Standees. The speed of the machine has helped turn around more items in shorter time and meet tight deadlines without any problems. With the support of the Zund cutter, which provide the finishing touches from the items produced on the Inca, it helps to know that the Zunds output is 3-4 times faster than the Inca, which ensures that it keeps up with the production of work flowing through the factory. Just a few examples of how well the Inca and Zund presses perform : -

1. To produce 100 units of a 4 x shelf free standing display unit (FSDU) using EB flute corrugated material took around one week from start to finish, 2-3 days to print and cut out to shape, plus 2 days for gluing, part assembly and packing. The colours were vibrant and helped create a solid finish without any banding. The UV inks cured really well and did not have any problems with cracking even against the grain.

2. There was also a case of a small promotion campaign across 7 x elements of POS items, including Standees, hanging banners etc. These were required to be produced in very quick time. It was only for 3 x stores and what would normally take around 4-5 took only 3 x days from start to finish. This included the collation, packing and sending direct to store.
3. With the latest design software available with the Zund, complicated projects have helped Pyramid create units easily and quickly. For example, there was a recent sample box that needed to be produced, but not only did need to be changed to adapt different size products inside, the client wanted to re-use the outer box for another purpose, rather than just dispose of it. The lid and the base were perforated around all the edges and held in place. After the inside of the box was finished with, the two parts were ripped along the perforations and were placed back to back using a sign holder to create a double-sided header. Giving that we are all working to a more waste free environment, this certainly helped tick the boxes.    

Keywords: corporate branding, digital printing, displays, FSDU, instore displays, Pavement Signs, Point Of Purchase, point of sale, point of sale printing, Point of Sales, Pos Displays, posters, printed banner, printed fabrics, printed floor graphics, Promotional Advertising,