What is Search Engine Optimisation?

By: Allure Web Solutions Ltd  03/07/2013
Keywords: Search Engine Optimization, seo services, SEO company

SEO After creating a website the next important stage is for your customers to find you on the internet. Therefore optimizing your site for Search engines to find you is critical. At Allure Web Solutions, we can work with you as well as suggest the most appropriate keywords, text and landing pages for specific services you provide to differentiate your website and place you above your competitors. Just having a website will not provide the desired effect of attracting new clients and increasing sales. Your website needs to be appropriately Optimised for the search engines (SEO) to display your website when potential customers search for products or services you provide. SEO - Search Engine Optimisation, is the process of getting traffic (new clients) from the "organic", "natural" or "free" listings on search engines. All major search engines such as Google, Bing and Yahoo have such results, where web pages and other content such as videos or local listings are displayed and ranked based on what the search engine considers most relevant to users. By far the most important search engine is Google where over 80% of all searches take place. There is a good way "White Hat Technique" and a bad way - "Black Hat" way of completing SEO, We at Allure Web Solutions only use White Hat SEO techniques. As part of their algorithyms, which is different for each Search Engine. They look at the number ofother websites linking to your website. Those from Quality links, i.e. websites having higher page ranking would be seen to be more favourable than those from lesser page ranked external websites - this is known as Backlinks. While saying this, Search engines such as Google and Bing, prefer these to be accumilated in a natural progression, so having 2000 backlinks set up in one week would be considered to be artifitial and even though these links may come from site with a page rank of 5 and above, your site would be marked down for artifitually establishing these links. When doing a search, you may find social media sites such as FaceBook and Twitter seem to be higher placed than the sites you are searching for. The reason for this is as more people are using visiting these sites frequently for interacting with their friends and family. Providing information as and when they occur as well as mobile devices having Social media sites always connected and the information is immediately available. Social Media needs to be considered when creating a marketing plan. On-Page SEO A website needs to be created with the appropriate tags to allow the search engines to display your web pages when someone enters a search term which is what service or product you provide. It is just as important to ensure your website has been created correctly without any errors. Off-Page SEO Submit website to all the search engines and appropriate portals to increase backward links Reciprocal linking no longer benefits with gaining page rank

Keywords: Marketing Search Engine, search engine optimisation company, search engine optimisation consultants, Search Engine Optimization, SEO company, SEO consultant, Seo Expert, seo services

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