Direct mail to key supermarket buyers

Direct mail to key supermarket buyers from Add Agency Ltd

By: Add Agency Ltd  03/02/2011
Keywords: online marketing, marketing agency, direct marketing

Our brief was to get our clients' product - a unique brand of flavoured Sambuca - in front of key supermarket buyers.
Our response was to create a personalised mailing containing extracts from real online discussions where potential customers were asking where they could buy the product. On-trade sales were rocketing but off-trade buyers were slow to adopt and list the product.
As a result of our mailing the product was listed by both ASDA and Threshers and acheived over 300% above expected 1st quarter sales. A success all round!

Keywords: direct mail, direct marketing, mailpacks, marketing agency, marketing stratey and planning, online marketing, planning and design,

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