Direct mail to key supermarket buyers
Add Agency Ltd
online marketing, marketing agency, direct marketing
Our brief was to get our clients' product - a unique brand of flavoured Sambuca - in front of key supermarket buyers.
Our response was to create a personalised mailing containing extracts from real online discussions where potential customers were asking where they could buy the product. On-trade sales were rocketing but off-trade buyers were slow to adopt and list the product.
As a result of our mailing the product was listed by both ASDA and Threshers and acheived over 300% above expected 1st quarter sales. A success all round!
, direct marketing
, marketing agency
, marketing stratey and planning
, online marketing
, planning and design