The art of avoiding spamming in PR
bcm public relations
Annoying, relentless and taking up a lot of your space, as most of you have probably guessed; I’m talking spam. We all get them, whether it’s a dodgy email about an inheritance in Africa, a newsletter you signed up to a year ago but haven’t read once, or those “salesy” email blasts.
Of course spam is not always junk – it can also be a well-meaning email simply sent to the wrong person. In PR we often put together media contact lists and it’s tempting to do so by simply searching for a general keyword in a massive media database, pushing out a press release in a mass email and hoping for the best. By doing this however, we would ignore a fundamental ingredient in good media relations – building relationships.
We put together a few tips to keep in mind for mutual spam-free harmony on our blog.