seo, Search Engine Optimization, analysis
or keywords – if you want to be found for particular keywords or
phrases on Google and the other search engines, it is important that
your site contains those keywords and .
This doesn’t simply mean that you need to add those keywords hundreds
of times as this is seen as keyword spamming and will ultimately have
the effect of being punished by the search engines. We take the simple
approach of putting , which ensures that your site will rank well and also perform well.
- Technical site issues – onsite SEO
also considers ensuring that any technical issues within the site don’t
interfere with the ability of the search engines to see the content /
keywords. Examples of common problems affecting this include
- badly coded or thought out navigation
- lack of sitemap
- non W3C compliant pages
We go into further details regarding this in our focussed articles on , , , , , and .
, Search Engine Optimization