Unless you’re personally involved in the marketing side of your construction company, you may not know that in certain circles, traditional “Marketing Strategies” are now being approached quite differently. Of course, some of the old strategies will never die; calling customers, writing to them and updating them regularly on new services and products is still essential. However, the overall direction of advertising has changed significantly and for the Construction Sector, it’s a great chance to save some money and improve ROI. No more pointless radio and print campaigns, the Internet and Social Media has taken over. No more spending £1,000′s on Yellow Pages adverts that nobody reads; Google has taken over and everyone knows it.
It also makes no sense to have a great website that no one sees, only 18% of people go beyond Page 1 when they search with Google; so there’s not much point being on Page 5. Having a good page ranking on Google is not that difficult to achieve, but having a good website and some good “Social Media” applications to get the website noticed, takes a little time and patience.
Having been around construction and property for over 25 years, we know that construction people would rather build houses than sit in front of a computer. That’s where we come in.
An effective, quality website is an essential part of any company’s communication network nowadays and to maximise its potential, there are a number of simple rules that you MUST follow.
To find these out call Peter on 01473 435308 or email , he’ll be happy to answer your questions.
Why not call us for a “Free Internet Health Check”? We can advise you on what you need to do to keep that telephone ringing and those leads coming in.