In 2010, we saw .
and roughly 10% of Internet visits. Instead of focusing on search engine optimization (SEO), in 2011 we’ll see social media optimization become a priority at many news organizations, as they continue to see social close the gap on referrals to their sites.
Ken Doctor, author of and news industry analyst at Outsell, that social networks have become the fastest growing source of traffic referrals for many news sites. For many, social sites like and Twitter only account for 10% to 15% of their overall referrals, but are number one in growth. For news startups, the results are even more heavy on social. And of course, the quality of these referrals is often better than readers who come from search. They generally yield more pageviews and represent a more loyal reader than the one-off visitors who stumble across the site from Google.
If you are looking to make the best of Social Media Marketing in 2011 but don't know where to begin, call 01473 435308 or email [email protected]
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