Advanced Personalised Retargeting and Creative Optimisation of Display Advertising

By: Struq  18/11/2010
Keywords: advertising and marketing, internet marketing, web marketing

Struq targets those users that are predictably profitable for advertisers, with display ads that contain recommended products they are likely to buy, in ad creatives where the elements of the display ad are positioned according to the behaviour of the user so that individual user is most likely to click and buy.

Keywords: advertising and marketing, advertising banners, Display Advertising, internet advertising, internet marketing, web advertising, web marketing