Search engine optimised copy
The Freelance Writer
Before you can grab your customers' attention online, you have to make the search engines sit up and take notice of your website. To do this, your text has to be carefully written so that it accurately reflects the keywords your customers search for.
But it's not enough to simply throw keywords at the page. Your site has got to read well, too, otherwise your human visitors will quickly drop your site and go elsewhere. You need a good copywriter who knows what SEO is all about. That way you can both leap ahead of your rivals in the search engine rankings and convert your page hits into sales.