We all expect to be treated and in fact should be treated as a valued customer. The old adage “The Customer is King” springs to mind.
However, when we think back to our recent experiences how often do we feel completely valued?
Respondents rated organisations on average 7.1 out of 10 when asked whether they were treated as a valued customer in the recent National Measure of Customer Satisfaction from the Institute of Customer Service.
Not so for Instarmac’s own recent customer satisfaction survey, where respondents averaged 9.0 when asked how valued they felt based on their interaction with Instarmac staff (where 10 is completely valued and 1 is not valued at all).
In fact, a sample of Instarmac’s customers also rated the Company on average 9.3 out of 10 when asked how satisfied they were with the overall level of service received.
Sarah Rose, Marketing Manager of Instarmac comments ”We were not only proud but absolutely delighted with our recent Customer Satisfaction Survey results. “First Class”... “Excellent service”... “Great drivers, good products, nice people” were views echoed by customers throughout the survey. We regularly ask our customers for feedback; after all it’s their opinions that really count”.
This UK manufacturer continues from strength to strength. Earlier in the year Instarmac Group plc was recognised as outstanding in the Best Companies Awardsand featured in The Times 100 Best Small Companies To Work For.
Yet the strongest and most vehement judges in any company’s performance are their customers - well, judging by this Company’s survey results, Instarmac clearly understand the important link between customer satisfaction, loyalty and the real value of satisfied customers.