Search Engine Optimisation
Search Engine Optimisation (SEO) is the art of optimising your website
so search engines like Google, Yahoo and Bing will easily find, analyse
and display your website.
There are two methods used to achieve this, Organic Search Engine
Optimisation (SEO) and or Paid Search Engine Optimisation (PPC).
Organic search optimisation aims to optimise your website for search
engines like Google and Yahoo, so your website display on the first
Pay Per Click aims to direct potential custom to your website by
display your website link in a advertisement on a search engine or