YOUNG BRITAIN SCHEME GETS SET TO IMPROVE THE HEALTH OF BURTON ON TRENT…
Peak Performance Fitness Development Centre
gym, personal trainer, Gyms & Fitness Centres
Ex Stoke City Academy Footballer, James Davies has won an award from the Young Britain Start Up initiative to set up Peak Performance FDC (Fitness Development Centre) in the Imex Business Centre on Shobnall Road. Burton on Trent’s newest gym is aimed at ‘affordable for all’ weightloss training specialising in ‘inclusion’ personal training sessions that involve James working alongside anyone overwhelmed by conventional leisure clubs.
“There are no spinning classes or treadmills in PPFDC,” says 25 year old James. “We are completely focussed on improving health through a carefully planned structured programme designed to meet specific goals such as strength and conditioning for improving health.”
Born in Stretton, James attended Deferrers Specialist Technical College when he was spotted playing football for his local team Stretton Eagles by a talent scout and signed up to the academy at SCFC. Unfortunately, disappointment followed when James’ dreams of being a professional footballer were shattered due to his naturally strong frame making consistently sure he did not meet match weight regulations – no matter how hard he tried to stay skinny!
Turning disappointment to his advantage, James decided to use this experience and help others overcome their limitations by personally training people in his own gym. He studied for professional fitness training qualifications at Derby College and found employment in Staffordshire health clubs to learn the trade before applying for a Young Britain Start Up Award.
Young Britain promotes the concept of ‘youth entrepreneurship’ and fervently believes that SELF employment is the new alternative to unemployment for the UK’s skilled young people, many of whom are now labelled ‘The Forgotten Generation’ as 835,000 are still unemployed and many more under employed. It’s a travesty. Young Britain is a public-private venture co-funded by husband and wife team Graham and Jenny Wynn of The TTC Group, Telford & Wrekin Council, and the European Regional Development Fund (ERDF).
It took another year of raising funds, and with the help of his family, James opened Peak Performance Fitness Development Centre at the beginning of June 2015. He is keen to foster links with local businesses who encourage and support employee wellbeing schemes and also local sports clubs that do not offer what he can at PPFDC.
James also wants to help local mums, sisters, wives, girlfriends manage their weight and health believing #StrongIsSexy and is starting a Ladies Boot Camp on Saturday 20th June to explain weight training with kettlebells and an introduction to functional fitness.
The future is looking good for this Staffordshire boy who is very positive about his new life as an entrepreneur. “I want to get Staffordshire strong!”
, fitness training
, Functional Fitness
, Gyms & Fitness
, Gyms & Fitness Centres
, personal fitness training
, personal trainer
, Rugby Training
, sports training
, weight loss training