Creative Design

By: Orchestra  25/10/2011
Keywords: marketing, design, graphics

 Intelligent design

At Orchestra we understand the principles of good design. More importantly, we understand how to apply them to industrial organisations. We know that in general, abstract or arty-farty concepts don’t cut it with industry decision makers. Much of the time they are professional engineers, plant managers and machinists. They know their stuff and simply want to be able make an informed choice about the best product or service for their requirements. We have the insight, skills and industry knowledge to create design work that stands out from the crowd to strike a chord with customers. Relevance is central to everything. Your customers need to be able to see at a glance that your offering is relevant, and engage visually with what you do. The secret of good design is striking a fine balance between what you offer and what your customers need. As far as we’re concerned, design should enable you to communicate more effectively. So, sometimes, we might simply focus on streamlining and reconfiguring written reports or presentations to ensure they read more easily. At other times, clever use of images and colour can help express who you are, what you do, and how you can make your customers’ lives easier.

Keywords: artwork, design, graphics, marketing, marketing materials

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