WICKES GAINS TRADE AWARENESS WITH ‘POSTERS IN TRANSIT’ VANS

WICKES GAINS TRADE AWARENESS WITH ‘POSTERS IN TRANSIT’ VANS from Posters In Transit

By: Posters In Transit  01/06/2011
Keywords: advertising, business advertising, advertising posters

 

Wickes are using Posters in Transit vans to help gain increased awareness for the recently opened store.

The campaign will use vans that are owned and driven by tradesmen operating in the store’s catchment area.

Wickes are running a three month campaign with two creative treatments promoting key ‘price match promise’

and ‘next day delivery’ offers. Wickes Lichfield Merchandise Manager, Gurdeep Chumber, says “these two messages

are directed at our target trade customers and position Wickes as a strong competitor for trade business in the area.

By using tradesmen’s vans we can easily reach the store’s targeted trade audience, especially on a local level, as well as

communicating with a general DIY audience.”

Posters are applied to the rear door panels of clean, unsigned, white and light silver vans. Charles Endacott, Managing

Director of Posters in Transit, added “ The positioning of our posters is in direct line of sight of other road users, drivers

and passengers, as well as pedestrians in areas where there is slower moving traffic and this maximises the impact

of the medium. With tradesmen visiting the same range of suppliers, work locations, breakfast and lunch venues and

being on the road at the same general travel times to and from work, the Wickes messages will be seen by this key

Wickes audience within the local catchment area.”

Keywords: advertising, advertising posters, business advertising, low cost advertising, Out Of Home Advertising, Outdoor Advetising, Regional Advertising, Targeted Advertising,