pay per click, online advertising, website promotion
Setting up a new account, or new campaigns involves much more than selecting keywords and writing Ads. Our 4 step process guarantees success where others fail.
We will ensure your website is ready for PPC. This is essential, because if you are paying for every click you want to ensure those clicks are likely to convert. Also, a PPC ready website will have higher Quality Score, meaning lower Cost per Click!
We will define a measurement plan. This is to ensure all tracking is set up, such as leads (contact form entries, brochure downloads, pdf downloads, call back requests etc). For ecommerce sites it is essential to have ecommerce tracking set up. Data is crucial for PPC. We need to define as many valuable actions a user can take as possible. This allows us to separate useful traffic from poor quality traffic, and optimise accordingly.
Building or optimising campaigns involves all best practice techniques. Such as but not limited to: account structure, keyword research, negative keyword research, competitor research, ad extensions, a/b testing, landing page analysis etc.
Online Marketing strategies need to work together seamlessly. Having a wide range of experience in digital marketing we also go above and beyond, and are always able to recommend/advise on anything that might help with SEO & CRO. Working with your other marketing efforts is proven to improve results.
If you have an existing Adwords account please get in touch for a free account Audit. We will show you how we can guarantee to improve your performance.
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