Sales Strategy

By: Cygnus Consulting  09/02/2011
Keywords: business, business consulting, Management Consultants


Our sales strategy work is designed to support a colleges’ employer engagement strategy and overall strategic objectives.

  • We establish with management a sales strategy that defines quantifiable and measurable goals, in the short, medium and long term
  • We determine objectives to achieve the goals using the SMART methodology:
  • Specific – What is required?
  • Measurable – How will success be measured?
  • Achievable – Is the objective realistic, can it be done?
  • Results Orientated – Will the objective produce the required business results?
  • Time – When will the objective be completed?
  • We define the market place using the business strategy
  • We define competitive analysis in line with the business strategy
  • We define a route to market strategy for selling to the customer base through direct sales, direct marketing, strategic partners, advertising and the internet.
  • We establish effective styles of selling for all employers
  • We create selling skills requirement plans designed to improve the existing skills and capabilities of the sales team
  • We define a sales strategy particularly relating to sales management in terms of:
  • Setting targets – at both team and individual level, covering performance activity and operating standards.
  • Measures – Defining how standards will be measured and what level of achievement is expected
  • Sales Reviews – Defining how frequently the sales performance will be reviewed
  • Coaching & Motivation – Defining an approach to coaching and motivating salespeople to ensure continuous improvement?

Keywords: business, business coaching, business consulting, Management Consultants, management development, sales coaching, SALES CONSULTANCY

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