The Strategic Marketing Plan is ideal for business owners who are planning for the long-term success of their business and understand that a strategic approach to marketing is key to their success. Most likely, you will be instigating change within your business.
You might be launching a new business altogether or a new product or service
You could be restructuring your business and need to take a more strategic approach to understanding your market.
You might simply know that "it's time for a change".