Primula Cheese Dipper Brand Design and Re-position

Primula Cheese Dipper Brand Design and Re-position from Enspire Design

By: Enspire Design  01/04/2014
Keywords: Brand Design, Product Branding

Re-positioning a brand to engage a younger audience is a challenge we love. Working closely with Primula we researched their products competition, evaluated its appeal, shelf presence and communication. We recommended that the pack orientation be changed to increase its shelf presence. A more distinctive sub-brand for Dippers was created with additional on-pack communication, to promote the products nutritional values and the message that it was a fun way for children to eat. After the re-launch we were delighted to be told that the sales had increased by 40%.

Keywords: Brand Design, Product Branding

Other examples of best work from Enspire Design

Brand & Ecommerce Website for Tulip & Nettle from Enspire Design thumbnail
01/04/2014

Brand & Ecommerce Website for Tulip & Nettle

When award winning, children’s designer clothing company Tulip & Nettle came to see us, they were impressed with our understanding


Brand Identity Design for Snorkel from Enspire Design thumbnail
01/04/2014

Brand Identity Design for Snorkel

A Global brand of access platforms sold across 16 countries, Snorkel required a facelift! We were asked to design a


Galaxy Packaging Design Project for Mars from Enspire Design thumbnail
01/04/2014

Galaxy Packaging Design Project for Mars

Galaxy was our first project for Mars UK, after which we were asked to develop their other confectionary brands into