Reduce your Market Research Costs 1 – make use of pre-existing studies

By: Inspired Knowledge Ltd  09/02/2011
Keywords: market research, marketing agency, market intelligence


Depending upon the sample frame you are targeting, and the type of information you are looking to collect, you may well find that someone else is already conducting a market research study that you can add a few questions to.  Many are ongoing studies that continually collate data and report their results weekly, monthly or quarterly.

There are many Omnibus studies of this nature being conducted in the UK or wider afield at any one time. Frequently they are targeted at specific consumer groups, certain areas of the business communities or educational establishments.

This type of research can cost you less than undertaking your own fully blown market research project, however you may need to participate knowing that you are unlikely to find a study that exactly matches your requirement, and you may need to be a little selective about the specific results you use.

Keywords: Business Knowledge, business research, Customer Satisfaction Research, knowledge, market intelligence, market research, Market Research Agency, Market Research Analysis, Market Research Company, Market Research Firm, market research services, Market Research Survey, marketing agency, qualitative market research, qualitative research, Quantitative research