Where the Real Profit Lies
Big Ideas Collective
marketing, web design, advertising
I've never made a cake, but I have baked bread. It was a deeply
satisfying experience and the end result was delicious, although I say
it myself! However, there is no way that I could have baked the bread by
trying to work out the ingredients and instructions just by eating it.
You have to know the ingredients and the baking process in order to get
your tasty loaf.
In business, it is my experience that too many business leaders have
fantasies about how much profit they will make without understanding the
ingredients and the business process. And that's why so many businesses
fail. Those that succeed know that the key ingredient of a good
business is people. People who make up our customers, colleagues,
investors and the communities in which we operate. The key business
process is to treat people as people. We are not 'resources' or 'human
capital', we are all human beings.
So use your loaf. People first. Profit second. And you'll earn an honest crust, perhaps even loads of dough!
BIG Associate Professor Roger Steare
, corporate identity
, Creative Design
, Design And Marketing
, Graphic Design
, marketing company
, Pr Marketing
, web design