Here at Big Ideas Collective, when we put a creative
communications team together for a project we look at a range of
considerations to help ensure that our team will be as effective as
1 First and foremost, the skills must compliment the needs of the brief.
2 Everyone must get on and have respect for each others skills.
3 The skills must compliment each other and support the aim of the brief.
4 Each member must be prepared to participate fully in the process.
5 Each member must be willing to have their ideas challenged and embellished without feeling threatened.
Part of the creative process is the positive reinforcement of each of
the members' contribution. Negativity has no place in a creative meeting
- it is the biggest block to developing truly creative communications
Positive reinforcement combined with loyalty and empowerment, in terms
of the value of individuals' thoughts, builds strong teams that lead to
fascinating developments. These strands underpin every team we put
together at the Big Ideas Collective. The time taken to construct our
project teams carefully is key, combined with the understanding of the
individual participants and the breadth of skills they offer.
Once a project is running the time needed for creativity to blossom and
ideas to be developed into creative communications is vital, not only in
terms of delivery, but also in terms of testing their strength.
Similarly, we like our clients to take a little consideration time at
various stages of the project to ensure the appropriate longevity of the
solutions we offer. We then like to spend time on feedback and how we
can improve our services and processes - taking the time to get it right
In this seemingly frantic world of business time is a valuable commodity and one of the most powerful investments we can make.