Innovate York - Logo

Innovate York - Logo from Inchpunch Design Limited

By: Inchpunch Design Limited  19/09/2013
Keywords: Brochure Design, business logo design, Leaflet Design

The Innovate York programme is a partnership between SCY and the City of York Council that aims to accelerate innovation in York through a collaborative series of projects and events. Inchpunch Design were invited along to the "early stage" branding discussions to brain storm ideas and suggestions with the marketing team. During this session the "chameleon" concept was pitched as this visually embodied the "adaptive" nature of the programme. This was received positively by the team and gave the development of the logotype a direction. A prerequisite of the brief was that the logotype had to have wide appeal that would engage with the business community, residents and the wider city. The final design is very clean, modern and friendly logo that has lots of appeal. The "Innovate York" text, chameleon head and tail remains grey but its body can change depending on subject matter or sector it will be associated with. This allows the logo to be visually adaptive with endless body variations but the overall logo remains consistent throughout. "We especially love the creative thought process that underpins our new new logo. It really does convey the "innovative" approach to our programme"

Keywords: Brochure Design, business logo design, Leaflet Design

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