Maximising the value of lead generation campaigns for your business

Maximising the value of lead generation campaigns for your business from Arrow ECS Limited

By: Arrow ECS Limited  14/04/2011
Keywords: Marketing Services, Professional Services, information technology

 When Arrow ECS invites you to be part of a lead generation campaign, you'll want to be sure that the telemarketing team who approach prospects on your behalf have the knowledge, skills and professional manner to reflect well on your business. You'll need to have confidence that the leads being generated are of good quality, with a strong likelihood of conversion, and that the appointments booked for your team will make best use of your valuable time and resources. Our foremost telemarketing agency, CPB UK Ltd, is fully trained and equipped with all the information necessary to engage effectively with prospects and generate strong, fully qualified leads that get you through the door.  

Preparing to open the conversation
Well before any prospect is contacted, a lead generation campaign involving telemarketing will start by finding out about your business, understanding your focus and messaging, and creating an approach document from which to brief and train a carefully chosen team of CPB telemarketers. Working closely with your Arrow ECS Marketing Manager in formulating an assignment, CPB can play a key role in helping you to apply best practice principles to maximise the impact of the campaign.  

Determined to succeed
The campaign proposition will be carefully explored and typical drivers and objections will be minutely examined. The CPB team does not just read off the script; they apply their understanding of the challenges customers face and the ability of Arrow ECS and its partners to resolve these. Adept at probing opportunities, picking up on any concerns and handling objections, they will be tenacious without becoming intrusive. After a campaign, your feedback will be required through the online Arrow ECS Sales Lead Portal to demonstrate to vendors that you are capitalising on the opportunities generated by their funding. This will help to secure their continued investment.  

For further information on telemarketing and lead generation campaigns for your business, please visit:

Keywords: information technology, Marketing Services, Professional Services

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