The Television Business
We guide you through the whole process of infomercial production. We start out by getting to know your product and marketing strategy, and use this foundation to write a script. We then go through the pre-production planning process. Whether your infomercial will be studio-based, on location, or a combination of both, we organise the filming, and book the cast and crew. Once we have the footage in the can, we edit it in close consultation with you, to ensure we get the look and feel of the content that you desire. We also look after the process of getting your infomercial approved by Clearcast, the "telly police", whose job it is to ensure that all TV advertising is legal, decent, honest and truthful. And finally, we make sure that your infomercial goes on air on channels that are appropriate to your target demographic.