Best Reputation Management
Online Business Reputation, reputation marketing edinburgh, best reputation management,
85% of people searching online for goods and services will NOT buy if they see negative reviews about that business.
“We repair your online reputation. We help you to build your reputation. Next, and most importantly, we Market Your Reputation Online.”
We will help you put in place a strategy for you to encourage happy customers to leave reviews, where it matters, on Google and other leading Online Directories: Google+ Local, Yelp, Skype, etc.
Customer Reviews: We will provide you with the template for requesting Customer Reviews – your customers/clients simply complete it on completion of the job/service you’ve provided – you have the templates made up on your headed paper. These reviews should be displayed on a dedicated Testimonial page on your website or Blog.
Suppressing Poor Reviews: The most important search results on Google, for any business, are those page one results that show up when their company name is typed directly in – try typing your company name, followed by: ‘Reviews’ into Google – this is what your potential customers are doing – see what’s being said about you online. Our team develop a strategy for each of our clients to suppress (push down the page) the existing negative results, adding fresh, positive reviews (genuine reviews which your customers will be encouraged to leave) – our aim is to protect your listing and to keep it safe from future negative reviews.
Video – Making It Easy: We create a simple Customer Review video that you can send out to your database, taking them through the few simple steps to leaving a Google review – directly on your Google+ Local page.
Our current clients email this short video to their clients, along with a direct link to their Google+ Local Page and find it very effective in getting reviews.
Targeted Positive Information:The team will create positive content for distribution across multiple websites. This content can take the form of positive information on your products/services, positive profiles of your team/management members. It can involve Positive Press Release Distribution.
Monitoring Your Reviews: We monitor the main online directories for Customer Reviews (in most cities), for example: Google+ Local; Yelp; Qype; Complaints Board.com; Review Centre.com. We’ll email you any poor reviews – as we find them – you then have a chance to act quickly to respond to them. Using our review-gathering strategy, you then get your happy customers to post good reviews – to ‘bury’ any poor ones.
Multiple Locations? – No Problem: We’ll set up the review strategy in each location.
Staff Training: We can provide training so that your staff all know how crucial good reviews are to your business…and how to get those reviews from your customers.
Search Engine Optimization (SEO): Getting your website ranking highly on Page 1 (you’ve got to be here or your website may as well not exist) of Google. Our team do all the necessary work to get you ranking highly on Page 1 of Google. However, our philosophy is to ensure that, before we start broadcasting your sales message, that sales message is a good one…backed up by glowing customer reviews. Too many firms pay for SEO services and, in many cases, rank highly for their chosen search terms (KeyWords) but have not taken care of the Reputation element of their marketing. They are, in effect, if they have bad reviews, broadcasting the fact that they’re not to be trusted.
Don’t leave your Online Reputation to chance. Manage it and, more importantly – Market it.
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